For a majority of the inhabitants in North America, LEGO, the minute building blocks of many a childhood fantasy, trigger fond memories of the past.
Accordingly, the popular brand has begun to branch out from its niche of childrens toys, hoping that the nostalgic and those experiencing a second childhood well into their adult years, will grasp on to the Lego decor.
Items such as the black and white salt and pepper shakers, cookie cutters, cutlery and ice cube trays make up the Lego decor.
Second Childhood Decor
Lego Novelties for Households
Trend Themes
1. Nostalgic Decor - Creating home decor items that evoke feelings of nostalgia, such as Lego-themed designs, can tap into the emotional connection people have with their childhoods.
2. Adult Playfulness - Expanding on the concept of a second childhood, there is an opportunity to develop products that bring out the playful side of adults, like Lego-inspired novelties for households.
3. Niche Brand Extension - Established brands can explore branching out from their traditional products into niche markets, leveraging existing brand recognition and consumer loyalty, as Lego is doing with home decor.
Industry Implications
1. Home Decor - The home decor industry can explore new avenues by incorporating nostalgic elements like Lego themes, appealing to consumers' emotional attachment to their childhoods.
2. Toy and Collectibles - The toy and collectibles industry can tap into the nostalgia trend by developing Lego-inspired novelties and accessories for adults, catering to those seeking a playful and nostalgic experience.
3. Kitchen and Dining - Companies in the kitchen and dining industry can seize the opportunity to create unique and fun products like Lego-themed cutlery, salt and pepper shakers, and ice cube trays, targeting consumers seeking playful and creative experiences during mealtime.