The LEBRON 11 2K14 is the first-ever real-life basketball shoe that was unlocked through video gaming, thanks to a partnership between sportswear giant Nike and video game brand 2K Sports.
The shoes, limited to only 2,014 pairs, were only made accessible to gamers playing the NBA 2K14 game. Gamers had to put in around 80 hours of game time to accomplish the various milestones necessary to be able to pre-order the coveted shoe, with required feats including winning 60 games and making a signature shoe in the Nike Innovation Kitchen.
The LEBRON 11 2K14 features a jungle cat print that wraps a deep red upper, symbolizing the heart of a lion. It is the lightest and lowest LeBron James signature shoe ever, with a men's size 9 weighing approximately 14.5 ounces.
Virtually Earned Basketball Kicks
These LEBRON 11 2K14 Shoes Were Unlocked by 2,014 Video Gamers
Trend Themes
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Industry Implications
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