This zaatar and jibneh wrap is one of the most popular Lebanese breakfast items over at Manousheh, a New York eatery that takes its name from the savory Lebanese pies that are such a stable of breakfast cuisine in the Middle East.
The wrap is made using an 11-inch piece of flatbread made in-house using traditional Lebanese methods. Once the flatbread is baked, it is slathered in zaatar, a powdery blend of ground oregano, thyme, marjoram and spices. A handsome amount of creamy akkawi cheese is then inserted into the wrap, which is topped by cherry tomatoes, cucumbers, mint and olives before being rolled up.
This zaatar and jibneh wrap is a Lebanese breakfast classic, and offers a beautiful blend of fragrant herbs, milky cheese and fresh flatbread that will put a smile on your face.
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Trend Themes
1. Lebanese Breakfast - Opportunity for restaurants and food entrepreneurs to introduce Lebanese breakfast items to a wider audience.
2. Traditional Lebanese Methods - Innovative opportunities for food businesses to incorporate traditional Lebanese cooking techniques into their menus.
3. Zaatar Spice Blend - Potential for spice companies to explore the popularity of zaatar and create new blends or variations for consumers.
Industry Implications
1. Restaurants - Restaurants can capitalize on the growing demand for international breakfast options by offering Lebanese breakfast items.
2. Food Entrepreneurs - Food entrepreneurs can create new products or start unique businesses that focus on traditional Lebanese cooking methods and flavors.
3. Spice Companies - Spice companies have the opportunity to develop and promote new zaatar spice blends to cater to the rising trend of Lebanese cuisine.