The Learn to Quit app is a platform put together by the National Institute of Drug Abuse designed to aid consumers suffering from mental illnesses such as depression, schizophrenia and bipolar disorder to quit smoking. The app is segmented to these consumers in particular since they account for a large portion of the cigarette smoking population and have a hard time distancing themselves from the habit. The app is designed to encourage, monitor and aid consumers seeking to stop smoking once and for all with behavioural science features.
The Learn to Quit app is the first of its kind with a mental illness focus. The platform was put together by Smashing Ideas and it offers a visual learning platform to be more user-friendly at explaining abstract ideas. The visuals are used to showcase quitting techniques to boost effectivity.
Encouraging Smoke-Qutting Platforms
The Learn to Quit App is Made For Consumers to Break the Habit
Trend Themes
1. Quit-smoking Apps - The Learn to Quit app is part of a growing trend of mobile apps designed to help people quit smoking.
2. Mental Illness-focused Platforms - The Learn to Quit app is an example of a platform specifically targeted towards consumers with mental illnesses who are trying to quit smoking.
3. Behavioral Science Features - The Learn to Quit app highlights the trend of using behavioral science techniques to encourage and support individuals in their efforts to quit smoking.
Industry Implications
1. Mobile App Development - The development of quit-smoking apps represents an opportunity for the mobile app development industry to create innovative solutions for smoking cessation.
2. Healthcare and Mental Health Services - The Learn to Quit app demonstrates an emerging market for healthcare and mental health services that cater to individuals with mental illnesses who want to quit smoking.
3. Behavioral Science and Addiction Treatment - The integration of behavioral science features in platforms like the Learn to Quit app presents disruptive innovation opportunities for the behavioral science and addiction treatment industries.