Competitive types who own a smartphone should check out the new Leap app. Leap, currently in beta, is a competitive social app that lets you create and participate in various challenges with your Facebook friends or members of the Leap community.
The challenges are created by you and require photographic proof to be completed. Upon completion, participants are rewarded with points that let them beat their chest within the Leap community. While the Leap app isn't financially rewarding in any way, it does seem like a fun way to spice up ordinary activities and compete with friends. The Leap app could be a very good method to decide what to do or eat for the day. The app is designed for the iPhone and is currently in an invite-only beta testing.
Photographic Challenge Apps
The Leap App Turns Mundane Activities into a Quest for Bragging Rights
Trend Themes
1. Social Competition Apps - An opportunity for social media and entertainment industries to innovate in the area of competitive apps that are fun and engaging for users.
2. Gamified Personal Challenges - An opportunity for the fitness and wellness industries to leverage new technologies to make personal challenges experienced as games more interactive and rewarding.
3. Mobile Reward Systems - An opportunity for the mobile and gaming industries to improve their reward, point or loyalty systems in order to foster user engagement and participation.
Industry Implications
1. Entertainment - Innovate in the area of social competition apps to provide users with a fun way to engage with friends and promote brand loyalty.
2. Fitness - Develop gamified personal challenges that motivate users to engage more fully with wellness activities and promote healthy habits.
3. Mobile Gaming - Create new ways to reward users and encourage user engagement using reward and point systems that encourage long-term investment and loyalty.