At the Indie Beauty Expo in NYC, Le Prunier launched its Plum Beauty Oil, which spotlights the many underrated beauty benefits of organic plums, which are rich in antioxidants, essential fatty acids and polyphenols—all of which protect against damaging free radicals.
The oil boasts anti-aging, balancing and restorative properties, as well as nourishing Vitamins A and E. As a non-comedogenic, multipurpose oil that is suitable for all skin types, the Plum Beauty Oil may be used directly on one's face, body, hair and nails, or dropped into one's face cream or lotion.
Although Le Prunier's Plum Beauty Oil boasts a natural, subtle fruit scent, the product features no additional fragrances. On top of this, the beautifying product is certified organic, vegan and cruelty free, as well as clinically, dermatologically and allergy tested.
Beautifying Plum Oils
Le Prunier Makes a Multipurpose Anti-Aging Plum Beauty Oil
Trend Themes
1. Plum Beauty Oils Revolution - Organic plum beauty oils are taking the beauty industry by storm as a natural and effective solution over synthetic beauty oils.
2. Multi-purpose Beauty Products - Consumers now prefer multi-purpose beauty products, creating opportunity for companies to create more multifunctional options.
3. Clean Beauty Revolution - The beauty industry is moving towards certification for organic, vegan and cruelty-free products, creating a market opportunity for companies to cater to this trend.
Industry Implications
1. Organic Beauty Industry - The organic beauty industry can disrupt the synthetic beauty oils industry by providing natural beauty alternatives that are beneficial and effective.
2. Beauty Product Manufacturing Industry - The manufacturing industry can innovate multi-purpose cosmetic products to cater to customer demands for simpler beauty routines and decreased consumption.
3. Certification Industry - The certification industry has an opportunity to expand their services to meet the growing need for organic and cruelty-free product certifications in the beauty industry.