This two-piece Laura Mercier collection is festive--it includes the Translucent Loose Setting Powder with Puff and the Rouge Essentiel Silky Créme Lipstick. The limited-edition range was released to celebrate Lunar New Year and of course, its packaging is heavy on the color red.
The Translucent Loose Setting Powder allows users to have "a fresh start [...] with a flawless canvas." The texture is lightweight and easy-to-apply, allowing for makeup to be set for up to 12 hours. The lipstick, on the other hand, is offered in a limited-edition shade called 'Red Wish.' Surely attention-captivating, the long-lasting product ensures a "high-impact color with weightless decadence." In addition, Laura Mercier supercharges the product with a Mediterranean Sea algae extract that works to moisturize the lips.
Lunar Year-Inspired Beauty Releases
A Two-Piece Laura Mercier Collection Embraces Chinese New Year
Trend Themes
1. Festive Beauty Collections - Opportunity to create limited-edition beauty collections inspired by cultural celebrations like Lunar New Year.
2. Color-themed Packaging - Potential for brands to design packaging that heavily features specific colors to create a more cohesive and impactful visual experience.
3. Dual-product Sets - Space for brands to release special collections that offer two complementary products for a complete beauty routine or look.
Industry Implications
1. Cosmetics - Cosmetics companies can release themed beauty collections to celebrate cultural holidays and events, attracting customers looking for limited-edition and unique products.
2. Packaging Design - Opportunity to create innovative packaging designs that incorporate specific colors to enhance the overall brand experience and attract attention on shelves or online.
3. Beauty Retail - Beauty retailers can curate special collections or sets that feature complementary products, providing customers with everything they need for a specific beauty look or routine.