Laura Dundovic is the leading lady in the Charlie Brown Autumn/Winter 2011 collection spread entitled Charm School Lunatics. The campaign features six different stories of fashion, including Daddy’s Girl, Rebel with a Cause, It Girl, The Runaway, Eclectic Youth and Headstrong.
Laura Dundovic can be seen in ladylike floral outfits, military-inspired gear, beauty bombshell dresses and funky prints. Each story holds a different fashion style. You just need to choose what story you belong in!
Fashion Story Campaigns
Laura Dundovic for the Charlie Brown Autumn/Winter 2011 Collection
Trend Themes
1. Fashion Story Campaigns - There is an opportunity for fashion brands to adopt Fashion Story Campaigns in their marketing strategy by incorporating different storylines into their outfits.
2. Personalized Fashion - Brands can opt to personalize fashion outfits based on customers' personality traits and segmentation as part of Fashion Story Campaigns.
3. Storytelling Marketing - Adopting storytelling marketing in Fashion Story Campaigns helps to create unique brand identity and customer loyalty.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate Fashion Story Campaigns to showcase their different fashion styles and segment their customers accordingly.
2. Marketing Industry - The marketing industry can adopt storytelling marketing techniques in Fashion Story Campaigns and promote the creation of unique brand identities for various fashion brands.
3. Digital Media Industry - The Digital Media Industry has a significant role in the success of Fashion Story Campaigns by creating visually appealing content through video and images.