Streaming TV services are becoming so popular that it was only a matter of time before they became even more specific. Laugh Out Loud, for instance, is a streaming service that focuses only on comedy. A project between Canadian-American comedian and actor Kevin Hart and Lionsgate, the content will be created by the former. It will even include an original series where he’ll be playing an undercover driver for Lyft, the app-based ride-hailing service.
The Laugh Out Loud streaming service will also feature social media stars, which embraces modern times even more heavily. Hart says, "I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack."
Comedy-Only Streaming Services
Laugh Out Loud is a Project Between Lionsgate and Kevin Hart
Trend Themes
1. Comedy-only Streaming Services - A growing trend in the entertainment industry where streaming platforms solely focus on comedy content.
2. Content Creation by Social Media Stars - A trend where streaming services feature content created by popular social media influencers, leveraging their large online following.
3. Celebrity-collaboration Streaming Partnerships - An emerging trend where celebrities partner with streaming platforms to create exclusive content, expanding their reach beyond traditional media.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunity: Create niche streaming platforms dedicated to specific genres or themes, catering to specialized audiences and offering unique content.
2. Social Media Marketing - Disruptive innovation opportunity: Collaborate with social media stars to produce original content for streaming services, capitalizing on their large online following and influence.
3. Celebrity Endorsements and Partnerships - Disruptive innovation opportunity: Collaborate with celebrities to develop exclusive content for streaming platforms, attracting a wider audience and increasing brand recognition.