WD Lab Grown Diamonds' Latitude sets itself apart as the first and only diamond company worldwide to be Certified Climate Neutral and to achieve the highest level of Sustainability Rating. For consumers today, the new brand shares fully traceable, USA-grown, guaranteed conflict-free diamonds that usher in new levels of transparency and ethics.
Sue Rechner, CEO of WD Lab Grown Diamonds, says "With today's launch of our premium brand Latitude, we answer the consumer's demand for transparency and inclusivity in our category." Latitude's Chemical Vapor Deposition (CVD) diamonds are colorless and near-colorless diamonds are certified as among the rarest diamonds on earth. Thanks to the brand, a fifth "C" has been added to the classic four: Cut, Color, Clarity and Carat, and now, Climate Neutral.
Certified Carbon-Neutral Diamonds
Latitude Diamonds are Climate Neutral & Sustainability Rated
Trend Themes
1. Climate-neutral Diamonds - Innovative diamond companies can leverage the consumer demand for transparency, inclusivity and environmental sustainability by offering traceable, conflict-free and carbon-neutral diamonds to uphold ethical standards.
2. Sustainability in Luxury - Luxury brands can embrace sustainable practices to support social and environmental causes which cater to the growing segment of conscious consumers and gain market share with a competitive advantage.
3. Transparent Gemstones - The success of Latitude Diamonds indicates a shift towards transparency in the gemstone industry, pushing companies towards traceable and conflict-free diamonds to align with the ethical values of modern customers.
Industry Implications
1. Diamond Manufacturing - Innovative companies in the diamond manufacturing industry can shift towards producing carbon-neutral diamonds that are entirely traceable and conflict-free to meet the growing consumer interest in transparency, environmentalism, and ethics.
2. Luxury Goods - Luxury goods companies can address the customers' social and environmental concerns by aligning their manufacturing processes and sustainability goals to remain competitive and profitable while upholding ethical standards.
3. Gemstone Retail - Gemstone retailers can capitalize on the trend of sustainability and transparency in the jewelry industry by offering diamonds that are reliably traceable, conflict-free, and carbon-neutral, to meet the ethical standards desired by customers.