The Lanvin Menswear Spring/Summer 2009 ad campaign has an artistic vibe that is very appealing to me.
Shot by famed photographer Craig McDean, the ads look like portrait paintings that just came to life.
The campaign features models Jono Namara, Gavin Jones and Fabian R.
The Lanvin Womenswear campaign, on the other hand, went for a self-loving theme.
Implications - Menswear is more expressive than ever before, with today's heterosexual male realizing that individualism expressed through fashion is not a movement reserved for the effeminate. Thus, those in the menswear industry are called to create much more abstract, creative menswear pieces such as those seen in the Lanvin Menswear SS 200 line.
Living Fashion Paintings
Artistic Ads for Lanvin Menswear S/S '09 by Craig McDean
Trend Themes
1. Expressive Menswear - The trend of expressive menswear calls for the creation of abstract and creative pieces that go beyond traditional designs.
2. Artistic Advertising - Artistic ad campaigns that resemble living paintings offer disruptive innovation opportunities for the advertising industry.
3. Individualistic Fashion - The trend of individualism in fashion opens up opportunities for the development of unique and personal fashion pieces.
Industry Implications
1. Menswear Industry - The menswear industry can embrace the trend of expressive menswear and create abstract, creative pieces that cater to the individualism of modern consumers.
2. Advertising Industry - The advertising industry can explore artistic ad campaigns that resemble living paintings, offering a fresh and captivating approach to attracting consumers' attention.
3. Fashion Industry - The fashion industry can capitalize on the trend of individualism by developing unique and personal fashion pieces that cater to the desire for self-expression.