To celebrate their 120th anniversary, luxury clothing line Lanvin released this tote bag. While only 20 are available, exclusively at Isetan Men’s in Shinjuku, one has to wonder what Lanvin's thoughts on this project were.
Perhaps Lanvin was going with the old "less is more" motto, or sensitivity toward the recession, since the understated bag has a grey leather base, red leather strap and subtle Lanvin logos.
While this bag can easily be worn by everyone, that could be its curse too. Most major fashion houses throw a big blowout for special anniversaries. Could more be planned?
Understated Fashion Anniversaries
Lanvin Celebrates 120 Years with Practical Tote
Trend Themes
1. Minimalist Fashion - Designing understated fashion items such as this Lanvin anniversary bag could become a staple trend in the fashion industry.
2. Exclusive Fashion Releases - Creating limited edition fashion releases like this 120th anniversary bag could be a profitable trend for luxury clothing lines.
3. Discreet Branding - Adopting subtle branding, similar to the Lanvin logo on this understated tote bag, could become a popular trend in the fashion industry.
Industry Implications
1. Luxury Fashion - Luxury clothing lines could take advantage of designing exclusive and practical fashion items for special anniversaries like the Lanvin 120th anniversary bag.
2. Menswear - Designing fashionable yet practical menswear accessories and releasing them in limited numbers like the Lanvin anniversary tote could become a trend in the men's fashion industry.
3. Retail - Retail businesses could become increasingly successful by offering exclusive limited edition fashion items like the Lanvin anniversary bag as a way to attract luxury shoppers.