Lano, an Australian skincare and beauty brand that was founded by Kirsten Carriol, recently expanded its selection of offerings with a new hand cream and lip ointment, dubbed the 'Intense Hand Cream' and the '101 Ointment Multipurpose Superbalm.'
Both products come packaged in orange and white tubes that are finished off with subtle gold accents, giving them a slightly retro aesthetic. Like many of Lano's products, the new hand cream and lip ointment boast lanolin as a key ingredient, which is "the 100% natural substance found on sheep's wool" that mimics naturally produced human oils.
The two products are a part of Lano's Coconutter series, meaning that they're able to deeply hydrate the skin and feature a subtle tropical scent that's perfect for the summer.
Natural Oil-Mimicking Creams
Lano's Hand Cream and Lip Ointment Provide Deep Hydration
Trend Themes
1. Natural Beauty Products - More brands are incorporating natural ingredients into beauty products, providing an opportunity for innovation in sustainable packaging and eco-friendly sourcing of materials.
2. Skincare for Specific Areas - The trend of creating skincare products specifically for certain areas of the body, like hands and lips, is on the rise, with potential for more targeted and effective treatments.
3. Multipurpose Beauty Products - The popularity of beauty products that can be used for multiple purposes, like the '101 Ointment Multipurpose Superbalm', is growing, indicating a need for versatile and convenient skincare solutions.
Industry Implications
1. Beauty and Cosmetics - As the beauty industry shifts towards natural and multipurpose products, there's a chance for disruptive innovation in sustainable packaging, ingredient sourcing, and ethical production methods.
2. Luxury Skincare - High-end skincare brands can capitalize on the trend of targeted treatments for specific areas, such as hands and lips, by developing unique formulations that address these concerns and provide a luxury experience.
3. E-commerce - With the growing popularity of multipurpose beauty products, there's an opportunity for online retailers to curate collections that offer convenience and value to consumers who are seeking versatile skincare solutions.