Oftentimes fashion campaigns star one or two top models, in the case of the Lane Crawford Fall 2011 ad, however, there are five vying for our attention. Strategically made to look either like one model multiplied or a set of quintuplets, the strain of focusing on each one equally is thankfully lessened. Instead, we are able to focus on what really matters, the clothing.
Shot by Mert Alas and Marcus Piggott, the Lane Crawford Fall 2011 campaign is dark, edgy and, of course, exotic. It features a palette of black and neutrals, which is made up of brands like Alexander McQueen, Balenciaga and Lanvin. The Chinese-based retailer wanted to combine a "stunning array from renowned international fashion brands with the strongest Chinese faces to create a fascinating and powerful shot," and that's exactly what the Lane Crawford Fall 2011 campaign does.
Exotically Edgy Campaigns
The Lane Crawford Fall 2011 Ad Stars Five Chinese Top Models
Trend Themes
1. Multiple Model Campaigns - Opportunity for brands to showcase a diverse range of models in their ad campaigns instead of just one or two.
2. Dark and Edgy Aesthetics - Brands can explore the use of dark and edgy visuals to create a captivating and mysterious atmosphere in their campaigns.
3. Combining International and Local Influences - Creating campaigns that blend renowned international fashion brands with local cultural influences to capture a unique and captivating appeal.
Industry Implications
1. Fashion Retail - Incorporating diverse models in ad campaigns can attract a wider range of customers and enhance brand inclusivity and relatability.
2. Photography and Creative Direction - Exploring dark and edgy aesthetics in campaigns can offer opportunities for photographers and creative directors to showcase their unique style and vision.
3. Cultural Fusion Marketing - Brands can leverage the combination of international and local influences to target specific markets and create a compelling narrative for their campaigns.