Designer cosmetics and beauty brand, Lancome, launched a new campaign against global warming. Along with selling cute T-shirts for the cause, the Eco-Chic initiative teamed super models with Carbonfund.org to help reduce their carbon footprints. The video captures the beautiful young activists at the NYC photo shoot for the campaign.
Good for Lancome for getting involved. The more celebrities actively voice their concerns for our earth, the more people will listen. Lancome's target demographic includes affluent women concerned with personal beauty; bringing them awareness that our beautiful blue planet is in danger is a fabulous way to get moneyed, caring individuals involved. Like model Selena said, "We have to be more aware and conscious of this issue."
"Lancome is supporting us as their spokeswomen to be carbon-free, and carbon-neutral, which means they're going to offset all of our travel; it feels great to be a part of that team," said Canadian model Shalom Harlow.
Fellow Canuck, Daria Werbowy, said "We live in such a luxurious world, and being a model, I travel so much and I think it's important to sort of counteract the bad things we do and do something good."
Mode Elettra also voiced her environmental concerns, "Taking a flight, one flight, does have an impact, and you know, deforestation accounts for 18% of global warming so there is a way to kind of off-set your emissions."
Lancome Eco-Chic Initiative
Beautiful At Carbonfund.org
Trend Themes
1. Celebrities as Environmental Activists - There is an opportunity for businesses to collaborate with famous personalities to raise awareness and drive action towards environmental issues.
2. Carbon Neutrality Initiatives - Companies can explore opportunities to reduce and offset their carbon footprints, attracting environmentally conscious consumers and enhancing brand reputation.
3. Sustainable Fashion Campaigns - Fashion brands can launch initiatives that promote eco-friendly practices and sustainable products, catering to consumers' growing interest in sustainable fashion.
Industry Implications
1. Cosmetics and Beauty - The beauty industry can align with eco-friendly causes and advocate for sustainable practices, appealing to environmentally conscious consumers.
2. Fashion - Fashion brands can leverage their influence and reach to drive sustainability efforts and encourage consumers to make more conscious choices.
3. Environmental Conservation - Organizations focused on environmental conservation can collaborate with businesses to support initiatives that reduce carbon footprints and address global warming.