Riviera Chic Eyewear

Large Retro Frames from Lacoste for S/S ‘09

Lacoste introduces their latest collection of eyewear with an exciting and vibrant mix of styles that give a nod to 1960’s glamour and vintage styling. Lacoste takes you on a journey of the Mediterranean with its Spring/Summer 2009 collection.

Drawing inspiration from the glitz and elegance of the Riviera, these large retro frames in sorbet colors provide the ultimate cover-up for lazy days by the pool.

Here are my picks from the Lacoste Spring/Summer 2009 eyewear collection:

Large sunglasses are big again this season, so these oval-shaped Jackie O-inspired ‘Cannes’ shades are the perfect choice for a 1960’s look. With a slim arm in contrast to their large frame, this retro style is sure to be a firm favorite through the summer months, especially when teamed with a printed maxi dress.

Another hot favorite for a retro look is the ‘Antibe.’ This stylish oversized frame with sunbursts of yellow and red will complement the simplest of outfits and ensure that you stand out from the crowd.

For a more statement look, opt for ‘Nice.’ The rectangular shape will flatter most face shapes and is a great daywear choice. Available in understated beige, moss green or deep red, these frames work great with this season’s folklore theme.

Simple yet still oozing sophistication, ‘Cap Martin’ is the ultimate choice for a carefree day of shopping. These frames have a slightly rounder shape with subtle branding. The look is effortlessly chic.

Finally, the ‘Avignon’ is a must-have when choosing an aviator-style shade. This sleek gold frame is refined and polished and guaranteed to be a hot favorite this summer.
Trend Themes
1. Large Retro Frames - Disruptive Innovation Opportunity: Create customizable large retro frames using innovative materials and 3D printing technology for a unique and personalized eyewear experience.
2. Sorbet Colors - Disruptive Innovation Opportunity: Develop a line of photochromic eyewear that changes color based on sunlight exposure, offering a dynamic and fashion-forward option for eyewear enthusiasts.
3. Folklore Theme - Disruptive Innovation Opportunity: Combine traditional craftsmanship with smart technology to create eyewear with embedded LED lights and interactive elements, bringing the folklore theme to life in a modern way.
Industry Implications
1. Eyewear - Disruptive Innovation Opportunity: Integrate augmented reality technology into eyewear to provide real-time fashion advice, personalized style recommendations, and virtual try-on experiences for customers.
2. Fashion - Disruptive Innovation Opportunity: Utilize sustainable materials and eco-friendly manufacturing processes to create fashionable eyewear that aligns with the growing trend of conscious consumerism.
3. Technology - Disruptive Innovation Opportunity: Develop smart contact lenses that can monitor health indicators, display notifications, and enhance vision, revolutionizing the way people perceive and interact with the world.

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