Lacoste has united with virtual reality technology company Emperia to design a virtual store location for digital consumers. Virtual visitors can view and purchase five different seasonal products from the Lacoste virtual showroom. At the same time, members of the Lacoste UNDW3 Web3 community can enjoy a VIP room with perks like "loot" boxes, daily prizes, and more. As more brands continue experimenting with the metaverse, there has been a shift towards pioneering digital experiences over traditional advertising methods in the retail industry.
"Lacoste is bridging the gap between holiday shopping and gamification with this unique virtual experience. Tapping into a wide variety of demographics with the various rooms and product ranges enables Lacoste to attract a wide range of demographics," Olga Dogadkina, co-founder & CEO of Emperia, said in a statement.
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