The newest Label 'On the Run' photoshoot features models in seedy motels and in provocative positions, but one thing's certain, they are dressed to impress. Label's fashion line features clothing from recycled materials like cotton and polyster.
The Toronto-based Label is gaining in popularity, especially for their use of recycled materials in their well-made and stylish clothing. I think this photoshoot works for the company, mixing some seedy, dirty scenes with the green innovation of recycled materials, the Label 'On the Run' photoshoot is fresh but filthy.
Eco-Chic Photoshoots
The Label 'On the Run' Shoot is Recycled Fabric Fresh
Trend Themes
1. Recycled Fashion - The trend of using recycled materials in fashion presents an opportunity for disruptive innovation in sustainable clothing manufacturing and design.
2. Eco-friendly Photoshoots - The trend of incorporating environmental consciousness into fashion photoshoots opens up opportunities for disruptive innovation in the marketing and communication strategies of sustainable fashion brands.
3. Sustainable Materials - The trend of utilizing sustainable materials like cotton and polyester in clothing production provides opportunities for disruptive innovation in the textile and manufacturing industries.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of recycled fashion to explore innovative ways to create sustainable and eco-friendly clothing lines.
2. Photography - The photography industry can embrace the trend of eco-friendly photoshoots by developing new techniques and approaches that align with the values of sustainable fashion brands.
3. Textile - The textile industry can capitalize on the trend of sustainable materials by investing in research and development to create innovative, eco-friendly fabric alternatives.