The Mixt(e) Paris La Senora editorial showcases a drenched version of model Othilia Simon. Simon becomes one with water in the images that were taken by photographer Philip Gay here who merged her looks with the Spring/Summer 2013 season that the issue caters to.
Stylist Anna Schiffel included a variety of thin summery pieces for La Senora. The ensembles are certainly appropriate for the coming warm months, seen in Schiffel's high rise shorts, cut out bathing suits and skimpy bikinis. The watered down aspect came from hair expert Bruna Silvani's vision for the production. It was at Silvani's request that Simon's tresses were slicked back and clumped together in many of the snapshots as they were lightly dampened.
Literally Drenched Editorials
The Mixt(e) Paris La Senora Photoshoot is Wet for Spring/Summer 2013
Trend Themes
1. Water-inspired Fashion - Opportunity for fashion brands to incorporate water-themed elements, such as wet hair and drenched clothing, in their Spring/Summer collections.
2. Slicked-back Hairstyles - Chance for hair salons to promote slicked-back and dampened hairstyles as a trendy look for the warm months.
3. Editorials with a Watery Twist - Potential for magazines and photographers to create visually striking editorials that feature models immersed in water.
Industry Implications
1. Fashion - Fashion brands can explore the trend of incorporating water-inspired elements in their designs.
2. Beauty - Hair salons and stylists can capitalize on the popularity of slicked-back and dampened hairstyles.
3. Publishing - Magazines and photographers can create unique editorials that showcase models in water for a captivating visual impact.