La Perla lingerie, a French fashion house that produces sultry high-end garments for women, recently created a promotional campaign that features celebrity model Kendall Jenner.
The casual yet intimate style of the shots comes from their boudoir inspiration, which makes it look at though the socialite is lounging comfortably at home. Throughout the campaign, she poses in a variety of red and black ensembles, which are paired with sandals or elegant stilettos. In some shots, the lingerie is paired with a form-fitting blazer.
In a statement, La Perla lingerie explained its desire to feature the Kardashian-linked model by saying, "Kendall’s contemporary charisma adds an unmistakable touch to every garment, simultaneously highlighting the modernity and the relaxed, self-assured elegance of each piece she wears."
Boudoir-Inspired Lingerie Campaigns
This La Perla Lingerie Campaign Stars Kendall Jenner
Trend Themes
1. Boudoir-inspired Lingerie - Opportunity for lingerie brands to create campaigns with a casual yet intimate style, bringing a loungewear feel into high-end garments.
2. Celebrity Influencer Marketing - Opportunity to leverage popular celebrities like Kendall Jenner to endorse fashion brands and add a contemporary touch to their campaigns.
3. Blurring Fashion Boundaries - Opportunity for fashion brands to mix lingerie with outerwear, such as pairing the lingerie with a form-fitting blazer, creating unique and eye-catching ensembles.
Industry Implications
1. Fashion - Fashion brands can explore boudoir-inspired lingerie to offer consumers a high-end loungewear experience.
2. Marketing - Marketing agencies can capitalize on the trend of celebrity influencer marketing to help fashion brands elevate their campaigns and reach a wider audience.
3. Retail - Retailers can take advantage of the blurred fashion boundaries trend by curating and promoting stylish combinations of lingerie and outerwear, offering customers innovative fashion choices.