The La Cimbali S15 compact coffee machine has been announced by the brand as a new product targeted towards the convenience store sector to provide retailers with a way to offer premium coffees in a space-conscious way.
The system is an entry-level machine that is small but mighty and targeted towards smaller retailers where space constraints could make it difficult to keep larger alternatives in place. The unit maintains a fully automatic functionality and the ability to produce up to 150 beverages per day.
Marketing Director Daniel Clarke spoke on the new La Cimbali S15 compact coffee machine saying, "It seems that the industry has done such a great job of educating people through lockdown that we have become a nation of expert home baristas. This translates to a steep rise in expectations amongst consumers when enjoying beverages out of home. The S15 offers real benefits as it allows businesses to compete with the high street by offering a great range of premium quality drinks, prepared to a professional barista standard, even if the daily coffee volumes are quite low."
Convenience Store Coffee Machines
The La Cimbali S15 Compact Coffee Machine is Fully Automatic
Trend Themes
1. Compact Coffee Machines - Opportunities for other compact and fully automatic coffee machines to be marketed towards convenience store sector where space is limited.
2. Expert Home Baristas - Potential for marketing products that enhance the home barista experience as people become more coffee knowledgeable while consuming in the comfort of their homes.
3. Professional Barista Standards - Potential for marketing solutions that offer consumers the same barista standard drinks in their home or office, reducing the need to physically go to a coffee shop.
Industry Implications
1. Retail - Compact and fully automatic coffee machines can be marketed towards smaller retailers where space is limited, but still want to offer premium quality coffee for their customers.
2. Home Appliances - Opportunities for home appliance companies to develop and market products that enhance coffee making at home as people become more knowledgeable about coffee.
3. Office Supplies - Marketing potential for companies that provide coffee solutions for offices, businesses can provide barista standard coffee in their workspace and reducing the need to go to a coffee shop.