After introducing Kylie Beauty and Kylie Skin, Kylie Jenner is preparing for her newest launch with the release of Kylie Baby. As Jenner said in an Instagram caption, "It was a dream of mine to develop clean, safe, effective and conscious baby care when I became a mom. I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me."
There are four products that are dropping soon from Kylie Baby, including gentle shampoo and conditioner, bubble bath and moisturizing lotion. The fragrance-free and pediatrician-tested products are safe for kids and newborns and they're packaged in aesthetically pleasing blue and pink ombre packaging.
Fans may recall Stormi’s viral bath bubble post last year, which was actually made with Kylie Baby bath bubbles.
Celeb-Created Baby Care Collections
Kylie Baby Shares Hypoallergenic & Vegan Products
Trend Themes
1. Celebrity Launched Baby Collections - Celebrities could capitalize on their personal experience to create baby products, similar to Kylie Jenner's upcoming launch of Kylie Baby.
2. Vegan and Hypoallergenic Baby Products - Creating vegan and hypoallergenic baby care products, like Kylie Baby, could be a trend in the baby product industry.
3. Aesthetic Packaging - Designing aesthetically pleasing packaging for baby products, similar to Kylie Baby's blue and pink ombre packaging, could be a trend in the industry.
Industry Implications
1. Baby Care Industry - There is potential for growth and innovation in the baby care industry, with recent celebrity and startup investments.
2. Vegan Product Industry - Baby care products could become a subset of the larger vegan product industry, with a focus on plant-based ingredients and eco-friendly packaging.
3. Beauty Industry - Beauty companies could venture into baby care products, similar to Kylie Jenner's expansion from Kylie Beauty to Kylie Skin and now Kylie Baby.