adidas Canada recently announced the launch ofa n exclusive collection made in partnership with Kyle Lowry that pays homage to his epic history while playing for the Toronto Raptors. To gear up for game day, Raptors fans can get a Forever Home Pack that includes a Forever Home Tee and a Forever Home Hoodie. The new collection will be available
in-store at Yonge & Dundas, Scarborough Town Centre, Woodbridge and Cross Iron Mills, as well as online.
In addition, all adidas Creators Club Members will also be able to win the ultimate Kyle Lowry viewing experience, which includes snacks and swag, as well as additional prizes such as a pair of signed sneakers by Lowry.
Basketball-Themed Apparel Capsules
adidas Canada Commemorates Kyle Lowry’s Time in Toronto
Trend Themes
1. Basketball-inspired Apparel - Adidas Canada's Kyle Lowry collection shows the potential for creating athlete-inspired clothing that appeals to fans.
2. Athlete-collaborative Product Development - The partnership between Kyle Lowry and adidas Canada opens up opportunities for athlete-collaborated lines in the fashion industry.
3. Experiential Marketing for Sports Fans - Adidas Creators Club's Kyle Lowry viewing experience provides a potential marketing toolkit for other athletic brands to engage their customers with immersive experiences.
Industry Implications
1. Sports Apparel - The sports apparel industry can use athlete collaborations to create a fresh wave of fan-inspired clothing.
2. Marketing and Advertising - Experiential marketing could be a major opportunity for marketing agencies to create personalized fan experiences.
3. Professional Sports - The sports industry can use apparel collaborations with star athletes to create more merchandise and fan engagement opportunities.