The latest K-Y Jelly ad campaign tells people to "lube your love machine," using tongue-in-cheek humor to promote the brand's famous lubricating jelly.
Two different adverts were released, both showing very literal interpretations of love machines, one being a complex screwing machine with a screwdriver attached to the end of it and the other being an intense nailing machine with a hand holding onto a hammer. These playful references to the human body as a love-making mechanism play along well with the suggestion to add some grease to make the whole thing run more efficiently.
Demonstrating how we should all be oiling up our love machines the K-Y Jelly screwing and nailing campaign is perfection.
Love Machine-Oiling Ads
K-Y Jelly Promotes Lube with Suggestive Mechanical Romance References
Trend Themes
1. Humorous Sexual-innuendo Ad Campaigns - There is an opportunity for other brands to use suggestive humor to promote their sexual products to a wider audience.
2. Creative Interpretations of Sexual Terms - Other companies could take a creative approach in interpreting sexual terms and apply it to their marketing campaigns to make them more memorable.
3. Sexual Wellness Education - Brands that provide education on the importance of sexual wellness and products such as lubricants can position themselves as thought leaders and pioneers in the industry.
Industry Implications
1. Sexual Wellness Products - The sexual wellness industry can utilize humorous ad campaigns to attract new customers and provide education on product usage.
2. Advertising - Creative ad agencies and marketers can take inspiration from K-Y Jelly's campaign and develop similarly bold and humorous marketing strategies for their clients.
3. Entertainment - TV shows, movies, and comedians may explore the use of clever wordplay and sexual innuendos to attract a wider audience and differentiate from traditional approaches to comedy.