The Kristina Dragomir ad campaign is both hilarious and gruesome. It features beautiful women who would do just about anything to have the hat of their dreams. These green-eyed vixens would even stoop to a criminal level, as they steal the heads of women wearing these highly coveted hats. The Kristina Dragomir ad campaign really channels the blood lust women can experience when they look upon something they really want.
Conceived and executed by Romania-based ad agency The Secret Service, the Kristina Dragomir ad campaign was photographed by Red Carpet Studio. Highly stylized, the photos not only tell a shocking story, but also showcase the hats very beautifully.
All of the hats by Kristina Dragomir are handmade and limited edition.
Head-Stealing Campaigns
Women Go to Great Lengths to Buy Hats from Kristina Dragomir
Trend Themes
1. Limited Edition Fashion Accessories - There is an opportunity for designers and brands to produce highly coveted limited edition accessories with unique messaging strategies that stand out in consumers' minds.
2. Gothic Fashion - Gothic fashion-inspired marketing campaigns could be successful for brands that appeal to consumers seeking niche styles and products.
3. Shockvertising - Brands that develop controversial ad campaigns that challenge traditional norms and social conventions could spark conversation and attract attention by appealing to certain target demographics.
Industry Implications
1. Fashion Accessories - Brands that produce handmade, timeless accessories like hats could capitalize on limited edition products that appeal to fashion-conscious consumers.
2. Photography - Photography studios could cater to the niche market of brands looking to create highly stylized and provocative campaigns like the Kristina Dragomir ad campaign.
3. Advertising - Advertising agencies could experiment with shockvertising to help clients create campaigns that push the envelope and stand out in crowded markets.