With competing rideshare programs, it takes more than getting from point A to point B safely for drivers to receive a five-star rating, which is why Cargo has teamed up with Leaders to provide riders with luxurious Korean face masks that can be purchased during the ride.
Cargo is a new start-up that enables Uber drivers to sell snacks from the backseat of their car. As of this month, cargo-equipped vehicles will offer users a complimentary sample of the full-size 'Labotica Green Tea Skin Soft Masks.' The promotion benefits both companies as it exposes a wide client base to Cargo's mobile three-step checkout process, while advertising Leaders' lavish beauty products.
Cargo intends to excite and elicit curiosity from its clients with product offerings that are both bold and convenient -- a concept which the sale of these beauty masks solidifies.
Rideshare-Ready Face Masks
Cargo-Equipped Ubers are Gifting Complimentary Korean Face Masks
Trend Themes
1. Rideshare-supplied Comfort and Pampering - Rideshare providers are incorporating luxury products, such as face masks, into their services, catering to passengers' desire for comfort and pampering.
2. Mobile Product Sampling - Startups like Cargo are partnering with companies to offer mobile product sampling to a wide audience through rideshare programs, disrupting traditional marketing strategies.
3. Convenient In-car Purchases - Cargo's platform enables in-car purchases, providing a convenient way for passengers to buy products while on the go and offering an opportunity for innovation in the mobile retail market.
Industry Implications
1. Rideshare Industry - Rideshare companies can enhance their services by partnering with companies to provide luxury products, such as face masks, to their passengers, opening up opportunities for differentiation and customer satisfaction.
2. Beauty Industry - Partnerships with startups like Cargo offer a unique marketing opportunity for beauty companies, allowing them to introduce their products to a large audience in an unconventional setting while disrupting traditional marketing strategies.
3. Mobile Retail Industry - Cargo's in-car purchasing platform shows potential for disrupting traditional retail models by offering passengers a convenient shopping experience while on the go, paving the way for innovation in the mobile retail market.