Information addicts / outdoor enthusiasts rejoice as Wi-Fi internet access has infiltrated the great outdoors. Kampgrounds of America (KOA) is installing wireless internet access at its North American campgrounds. KOA is the first chain of family campgrounds to offer its customers Wi-Fi that they can access from their sleeping bags.
RV ownership has increased 15% in the past four years and one in 12 vehicle owning households own an RV. The trend is fueled by active baby boomers starting their retirement years. As camping becomes the hobby of choice for many tech savvy boomers, KOA is giving its customers what they want, connectivity in the middle of nowhere.
Connected Camping
Kampgrounds of America Launch North American Wi-Fi
Trend Themes
1. Outdoor Wi-fi - The trend of installing wireless internet connection in outdoor spaces and public areas to enable internet access for people on the go.
2. Technology-enhanced Camping - The trend of incorporating technology in camping activities to enhance the experience, such as offering Wi-Fi, digital mapping, and smart gear.
3. RV Technology - The trend of adopting new technologies in RVs, such as smart home features, Wi-Fi and satellite connections, and self-driving capabilities.
Industry Implications
1. Hospitality - The industry can improve customer experience by offering Wi-Fi and other technology-enhanced amenities in their facilities.
2. Outdoor Recreation - The industry can leverage technology to enhance outdoor activities and offer new experiences, such as digital mapping and smart gear.
3. Automotive - The industry can develop technology-enhanced features for RVs, such as self-driving capabilities, smart home features, and Wi-Fi and satellite connections.