Plant-based meat brand Prime Roots has announced that it will be adding deli meats and charcuterie to its lineup of koji-based meat offerings. Appropriately, the new line will be called 'Koji Meat' and will include ham, turkey, salami, all sliced in an authentic deli-style, as well as charcuterie items such as Koji Pâtés, pepperoni, and foie gras.
For those unfamiliar, koji is a filamentous fungus native to Japan that can be used to create meat-like products that are rich in protein. In addition, the new products are all GMO-free and boast impressively clean and simple ingredient lists.
With the new line, Prime Roots will make its first foray into the bulk deli category where it will be directly targeting meat-eaters, offering them a healthy, plant-based alternative to their favorite products.
Plant-Based Deli Meats
Prime Roots Launches 'Koji Meat' Line for Bulk Deli Sales
Trend Themes
1. Koji Meat Deli Line - Prime Roots introduces a new plant-based deli line, Koji Meat, using koji-based meat ingredients.
2. Gmo-free Plant-based Meat - Prime Roots features Koji Meat deli line which is GMO-free and composed of simple ingredients.
3. Bulk Plant-based Meat Sales - Prime Roots launches its plant-based deli line, Koji Meat, for bulk sales, targeting meat-eaters with a healthy and plant-based alternative.
Industry Implications
1. Plant-based Meat and Meat Alternatives - Prime Roots launches Koji Meat deli line, indicating a growing trend toward plant-based meat products as a more sustainable and healthy alternative to animal-based meat products.
2. Deli and Charcuterie - Prime Roots enters the deli and charcuterie market with its Koji Meat deli line, potentially bringing in disruptive innovation opportunities for other plant-based companies to enter this market.
3. Gmo-free and Clean Ingredient Food - The new Koji Meat deli line is GMO-free and features clean and simple ingredients, highlighting the increasing demand for healthy, natural, and sustainable food products.