When we first broke the news on Assvertising, we didn't think any respectable company would actually do it... But Kodak proved us wrong. I guess when your brand is dying along with film, you become more tempted by sex in advertising.
Implications - Though some may think this is a cheap move on Kodak's part, it may just be a stroke of genius. In advertising agencies, a good media buy is highly visible, instantly attractive and hits the right target demographic. Assvertising achieves all of these things, as the women were given short skirts, are generally hot, and will definitely attract the target demographic--assuming Kodak is looking to reach 21 year-old frat boys.
Kodak Uses Assvertising
When Film Dies, So Do Your Ad Standards
Trend Themes
1. Assvertising - Disruptive innovation opportunity: Explore the use of unconventional and attention-grabbing advertising techniques, such as Assvertising, to captivate target demographics.
2. Sex in Advertising - Disruptive innovation opportunity: Look into creative ways to incorporate sexuality in advertising to generate attention and appeal to specific target markets.
3. Visual Media Buys - Disruptive innovation opportunity: Explore alternative media buying strategies that prioritize visibility, attractiveness, and direct targeting for maximum advertising impact.
Industry Implications
1. Advertising Agencies - Disruptive innovation opportunity: Develop innovative advertising solutions, such as Assvertising, to provide clients with unique and effective ways to reach their target audience.
2. Film and Photography - Disruptive innovation opportunity: Find new avenues to revitalize the dying film industry by exploring unconventional advertising techniques, such as Assvertising, to attract younger demographics.
3. Media Buying Agencies - Disruptive innovation opportunity: Rethink traditional media buying approaches by focusing on visually impactful and highly targeted strategies, such as incorporating visually appealing advertising methods like Assvertising.