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This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic

The conceptual Kodak luggage has been designed by Hypt Design and Andy Kim as a series of suitcases for travelers to incorporate into their collection as a way to keep essentials stylishly stowed during a trip.

The luggage collection consists of three styles that range from a small carry-on to a large check-in case, which are all designed in the signature Kodak yellow color. The cases are each emblazoned with the brand's logo and are also embossed with it to give each suitcase an instantly recognizable silhouette.

The conceptual Kodak luggage all features hardshell designs to maximize rigidity and keep internal items protected from damage during travel.

Hypt Design commented on the luggage designs saying, "The project was carried out with two goals: utilization of Kodak brand assets and satisfaction of the essence of luggage products."
Trend Themes
1. Brand-designed Luggage - Opportunity for brands to expand into luggage collections, offering customers a new way to showcase their loyalty.
2. Embossed Logos on Luggage - Opportunity for businesses to enhance brand recognition by incorporating embossed logos onto luggage designs.
3. Hardshell Luggage - Opportunity for luggage companies to innovate by creating new and innovative hardshell designs that protect travelers' belongings in transit.
Industry Implications
1. Photography - Opportunity for photography brands to branch out into new product lines, such as luggage, that showcase their design aesthetic.
2. Luggage - Opportunity for luggage companies to partner with brands and incorporate their logos and design aesthetic into their own product lines.
3. Travel Accessories - Opportunity for companies in the travel accessory industry to innovate by creating new and stylish designs that appeal to consumers looking to showcase their brand loyalty.

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