Mass retailer Kmart has recently begun to re-brand in hopes to build their image as a retailer for fashion and general merchandise. To make their stand at Mercedes-Benz Fashion week more memorable, Kmart is supplying attendees with an assortment of small essentials to get through the event.
To access the Kmart survival kit, you can send a request to @KmartFashion over Twitter and decide on a place to meet and pick up the goods.
Implications - Companies that are typically associated with low-budget and affordable products can expand their target demographic by taking steps to appear accessible to a larger audience. One way to do so is by presenting brands in a modern and fashionable way that is aesthetically appealing to a wide range of people.
Retailer Rescue Packages
Kmart Brings Out Survival Kits to Help Fashion Week Attendees
Trend Themes
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Rebranding Strategies — Companies can expand their target demographic by rebranding and presenting themselves in a modern and fashionable way, making themselves more accessible to a larger audience.
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Event Survival Kits — Providing attendees with event survival kits through social media can elevate a company's brand image at events.
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Access Through Social Media — Making products or services accessible through social media platforms such as Twitter can increase brand engagement and attract a wider audience.
Industry Implications
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Retail Industry — Retailers can rebrand and provide survival kits to increase engagement and appeal to a wider audience.
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Event Industry — Event companies can offer survival kits to enhance the event experience and improve brand image.
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Social Media Industry — Social media platforms can expand their engagement by being the medium for accessing products and services.