KLM Royal Dutch Airlines' new commercial titled 'To More Memories Together' uses heartwarming imagery of female strength and the bond between a mother and child to showcases its historic roots with customers. The video begins by telling viewers its 100-year history that began in 1919. It pans out to a child who views an airplane for the first time, then progresses to that child being a stewardess and mother.
We see the original character's child grow into a mother as well and follow her mother's footsteps in the airline industry. Lastly, the 'To More Memories Together' commerical ends with the granddaughter of the main character becoming a pilot. By showcases the evolving roles of women throughout the brand's history, the commercial resonates with its progressive consumers.
Heartwarming Airline Ads
KLM Royal Dutch Airlines Debuted the 'To More Memories Together' Video
Trend Themes
1. Evolving Roles of Women in Marketing - Using heartwarming imagery of female strength and the bond between a mother and child showcases the evolving roles of women throughout a brand's history.
2. Multigenerational Storytelling - Telling a story spanning generations can be a powerful way for brands to connect with customers.
3. Heritage Storytelling - Highlighting a brand's historic roots can be an effective marketing tactic.
Industry Implications
1. Airline Industry - Airline brands can use multigenerational storytelling to connect with consumers and highlight their heritage.
2. Marketing & Advertising Industry - A storytelling approach to marketing can help brands connect with consumers emotionally and increase brand loyalty.
3. Travel Industry - Travel brands can use heartwarming storytelling to appeal to consumers' desire for unforgettable memories.