Kitchn's virtual Thanksgiving Food Fest will be aiming to connect with consumers on a day that's typically spent amongst family and friends. The COVID-19 pandemic has resulted in brands having to pivot to better suit consumer needs. Kitchn's virtual event, which will be taking place on Instagram, is a perfect example of that.
The brand is using this time to better engage with its consumer base on Thanksgiving, which will look a little different than usual this year. The brand will be using its Instagram page to post a variety of content surrounding the holiday, offering tutorials, stories, and recipes led by Kitchn's in-house editors, alongside famous chefs and bakers.
The social media event will be taking place on Thanksgiving.
Thanksgiving Social Media Events
Kitchn's Virtual Thanksgiving Food Fest is Happening on Instagram
Trend Themes
1. Virtual Events - Companies are leveraging virtual events to connect with consumers and create immersive experiences in a digital environment.
2. Content Creation - Brands are focusing on creating valuable and engaging content to connect with their consumer base and strengthen brand loyalty.
3. Partnerships - Collaborations with famous chefs and bakers provide brands with an opportunity to expand their reach and leverage established expertise.
Industry Implications
1. Food and Beverage - The food and beverage industry can host virtual events to build brand awareness, offer cooking tutorials, and showcase new recipes.
2. Social Media - Social media platforms provide a space for brands to engage with their audience, share content, and host virtual events.
3. Hospitality - Hotels, restaurants, and event venues can explore partnerships with chefs and bakers to elevate their offerings and create unique virtual experiences.