Subway is set to become the first-ever brand to bake up King’s Hawaiian bread right in its stores, thanks to a new partnership between the two companies. As a result, Subway customers will soon have an opportunity to enjoy a sandwich made with a sweet King’s Hawaiian bun fresh from the oven.
As part of the partnership between Subway and King’s Hawaiian, fans can now enjoy their favorite Subway sandwich 'Aloha style.' Each Aloha style sandwich will be served on a freshly-baked, eight-inch King’s Hawaiian bun, along with extra meat and double the amount of cheese used on a typical six-inch sub.
Starting June 27th, Subway will begin baking up King’s Hawaiian bread in the custom eight-inch size in more than 300 Subway locations throughout Illinois, Nevada, and Virginia.
Fresh Hawaiian Bun Sandwiches
Subway Will Become the First Brand to Bake King’s Hawaiian Bread
Trend Themes
1. In-store Baked Goods - Other fast food restaurants and coffee chains can innovate by incorporating in-store baking of high-quality, specialty bread products in their menus.
2. Premium Brand Collaborations - More food chains can partner with premium brands to add value to their menu offerings and attract new, niche markets.
3. Regional and Ethnic Ingredients - Restaurants and food companies can explore using specialty products from different regions and cultures to give their menu offerings new and unique flavors.
Industry Implications
1. Fast Food Chains - Other fast food chains can partner with premium brands to offer unique, high-quality menu items and stay competitive.
2. Bakery and Pastry Shops - Bakery and pastry shops can innovate their offerings by incorporating more regional and niche ingredients to attract new customers.
3. Coffee Chains - Coffee chains can enhance their menu offerings by incorporating freshly-baked breads and pastries made in-store to provide a gourmet and premium coffee experience.