Budweiser has long been associated with the title 'King of Beers' and in 2018, the company celebrates this with the launch of a stylishly branded streetwear collection, in collaboration with contemporary fashion retailer HUF. From acting as a pillar of support to the music community, Budweiser is extending its reach to the fashion scene with chic and sporty clothing that will delight fans. The color palette is restricted and includes red as a bold call for attention.
The King of Beers collab features a selection of t-shirts, bags, outerwear, button-ups, and even a pair of Hi-top sneakers and sliders. In addition to the clothing range, HUF and Budweiser release a few "fun extras" for the home like the 'Come Back with a Six Pack' doormat.
Photo Credits: Angella Choe
Branded Beer-Inspired Streetwear
Budweiser Celebrates Its Status as the 'King of Beers' with HUF
Trend Themes
1. Branded Streetwear - Opportunity for other beverage companies to collaborate with fashion retailers and create their own stylish streetwear collections.
2. Collaborative Fashion - Opportunity for fashion retailers to collaborate with popular brands and create limited edition collections.
3. Brand Extensions - Opportunity for brands to extend their reach into different industries and create products outside their usual offerings.
Industry Implications
1. Beverage - Beverage companies can explore collaborations with fashion retailers to expand their brand presence beyond the beverage industry.
2. Fashion - Fashion retailers can collaborate with popular brands to create unique and limited edition collections that appeal to a wide audience.
3. Home Decor - Opportunity for home decor companies to create branded products, like the 'Come Back with a Six Pack' doormat, that resonate with consumers.