'Evie Lou and Laura Jane' is a photo series, captured by American photographer Noelle McCleaf, that captures the complex and intimate relationship between her mother and her best friend and kindred spirit. The two women describe themselves as "alike with an honored difference" and are depicted as signifying an under-represented segment of American society -- aging women with charisma, vibrant energy and an understanding of our place in the world.
While Laura Jane is a 'medical intuitive' and excellent story teller, Evie Lou is a healer who follows Native American spirituality and tenets. By photographing these two fascinating women, McCleaf effectively shares the collective stories of these two larger-than-life maternal figures.
This photo series follows Noelle McCleaf's previous work 'A Bee in Her Bonnet', which focuses on the mother-daughter relationship.
Kindred Spirit Photography
This Photo Series Explores the Complex Relationship Between Two Women
Trend Themes
1. Intergenerational Relationships - The trend is towards documenting the relationship of women of different ages and the potential for tapping this market through photography, products and services.
2. Positive Aging - The trend is towards showcasing the vibrant energy and stories of aging women, highlighting their value and contribution to society.
3. Spiritual Healing - The trend is towards highlighting and celebrating spiritual practices of Native American cultures and creating related products and services.
Industry Implications
1. Photography - There is an opportunity for photographers to capture and showcase unique relationships in intergenerational communities.
2. Fashion and Beauty - Beauty and fashion brands have an opportunity to promote diversity and inclusivity by featuring older models in their campaigns.
3. Health and Wellness - Health and wellness brands can create customized products catering to the spiritual needs of aging women, tapping into the growing demand for holistic healing.