Amid the COVID-19 pandemic, Peyman Far, the director Landwehrstübchen in Frankfurt, joined forces with founders of the '...Aber Anders!' restaurant to launch organic, direct-to-consumer children's food delivery program, dubbed Kinder-Stübchen.
Kinder-Stübchen was designed to help parents struggling with making home-cooked meals while balancing working from home and homeschooling. The freshly cooked organic food is available in two categories, one for infants aged 1 to 3 and older children aged 4 to 7. Dishes range from 'Pony Macceroni' — made with avocado and cheese macaroni — to 'Remmi d'Emmi' — a fresh vegetable stew.
These meals will appeal to consumers questioning their vulnerability to disease and looking to re-evaluate their diets, opting for organic foods, as they are perceived as healthier and safer than conventional foods.
DTC Organic Kid Foods
Kinder-Stübchen Offers Freshly Cooked Children's Food Straight to Your Door
Trend Themes
1. Direct-to-consumer Organic Kid Foods - Opportunity for businesses to provide freshly cooked organic children's food directly to consumers, catering to parents looking for convenient and healthy meal options.
2. Work-from-home Meal Solutions - Innovation possibilities for companies offering meal delivery services targeted at busy parents working from home, providing them with nutritious and time-saving options.
3. Demand for Organic and Healthy Foods - Opportunity for food industry players to tap into the growing demand for organic and healthy food options for children, creating innovative products that meet the needs of health-conscious parents.
Industry Implications
1. Food Delivery Services - Disruptive innovation prospects for food delivery companies specializing in organic children's meals, offering a convenient solution for time-strapped parents.
2. Organic Food Production - Opportunity for organic food producers to expand their offerings to include specialized children's meals, capitalizing on the increasing demand for healthy and organic options.
3. Meal Subscription Services - Innovation opportunities for companies in the meal subscription industry to develop meal plans specifically tailored to children, providing parents with a convenient and flexible meal solution.