With many consumers turning to online platforms for both educational and entertainment purposes, digital content creators are more important than ever -- and Kin gives them the space to truly thrive and build media businesses.
These three notable YouTube creators are ones to watch in 2019, and all are available through Kin.
Nikole, who runs a leading Canadian YouTube channel called HealthNut Nutrition. Promoting a holistic and nutritious approach to health that doesn’t promote diet culture, she encourages viewers to make sustainable and effective changes that promote a positive lifestyle.
Nina, a Vietnamese American Canadian who was raised in San Francisco and currently resides in Vancouver, specifically speaks to Millennial women who aim to support a lavish lifestyle on a budget. Through her channel Your Girl Neens, she offers tips on how to get the most out of the local hot spots in the area, affordable and sustainable fashion, and travel.
Another notable creator is Alexandra Gater, an editor, stylist, and home decor expert who’s from Toronto. Previously working as the Home Editor for Chatelaine magazine, and later hosting a popular YouTube series called The Home Primp, Alexandra has honed a dedicated audience that looks to her for her helpful, budget-friendly, home styling tips.
Kin specializes in digital marketing and social media strategy, helping brands reach their business goals while pairing its impressive roster of lifestyle creators with brands that they can speak to authentically.
To suit specific client needs, Kin Community separates its creators into distinct categories: Arts & Culture, Entertainment, Fashion & Beauty, Food, Home & DIY, Health & Wellness, and Parenting.
Lifestyle Creator Networks
Kin Community is a Content Network Specializing in Digital Marketing
Trend Themes
1. Digital Content Creators - There is a growing demand for digital content creators who can produce educational and entertaining content online.
2. Holistic Health Promotion - Promoting a holistic and nutritious approach to health without promoting diet culture presents a disruptive innovation opportunity.
3. Affordable and Sustainable Lifestyle - Creating content that helps Millennial women support a lavish lifestyle on a budget presents a disruptive innovation opportunity.
Industry Implications
1. Digital Marketing - Digital marketing companies can leverage the services of lifestyle creator networks to reach their business goals.
2. Media Production - Media production companies can partner with lifestyle creator networks to produce high-quality content for online platforms.
3. Fashion & Beauty - The fashion and beauty industry can collaborate with lifestyle creator networks to promote affordable and sustainable fashion trends.