While bars are slowly starting to reopen, the service industry is still looking for ways to provide for socially distant consumers, leading one Detroit bar to retail Kiesling's bottled cocktails, which are helping drinkers craft their own libations at home.
These cocktail sets arrive with everything one might need to create the perfect drink - from spirits to garnish. Each set is crafted from inside of the bar, helping consumers connect and support their favorite local establishment. What's more is that these bottled cocktails are available for delivery or curb side pickup, helping individuals get a taste for their favorite craft drink without risking their wellbeing. Some of the offered drinks include the Kiesling Bourbon Old Fashioned, or the Manhattan.
Craft Cocktail Deliveries
Kiesling's Bottled Cocktails Offer Pre-Made Cocktail Sets in Detroit
Trend Themes
1. Bar-at-home Trend - The trend of bottled cocktail deliveries is providing consumers with an alternative way to enjoy bar-quality drinks from the comfort of their own home.
2. Contactless Delivery Trend - The use of delivery services and curb side pickups for bottled cocktails is disrupting the food and beverage industry by accommodating the current need for social distancing.
3. Bar-to-retail Trend - The trend of bars retailing their own bottled cocktails offers a new revenue stream for the service industry while providing consumers with convenient and high-quality at-home drinking options.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from the trend of bottled cocktail deliveries by implementing similar delivery and retail methods for their products.
2. Hospitality - The hospitality industry can adopt the trend of bottled cocktail deliveries to provide guests with a unique in-room dining experience or take-home souvenir.
3. Online Retail - The online retail industry can explore the trend of bottled cocktail deliveries by partnering with bars and restaurants to sell their pre-made cocktail sets on e-commerce platforms.