For too long guys have had to settle for the poor fit of small, medium and large. This approach to sizing is driven by profits, not how well the clothes fit the customer.
A new online men's apparel start-up called STANTT has decided to challenge the small, medium and large paradigm. Using millions of data points from body scans of guys, the company created a totally new and innovative approach to how guys will shop for their clothes, starting with casual button-downs and polo shirts. Now, instead of picking between just a few sizes, guys are matched to the one of over 50 sizes that's tailored to fit his build. All it takes is three simple inputs most guys already know (chest, waist and sleeve length), and the shirt arrives at the door in a matter of days.
Extreme Customized Shirts
STANTT Offers a New Approach to Sizing
Trend Themes
1. Customized Sizing - The trend of customized sizing allows customers to find clothes that fit them perfectly, based on their individual measurements.
2. Data-driven Apparel - Data-driven approaches in the apparel industry, like STANTT's use of body scans, are revolutionizing how clothes are designed and manufactured.
3. Personalized Shopping Experience - The trend of personalized shopping experiences, where customers can input their measurements and preferences to receive clothing recommendations, is gaining popularity in the retail industry.
Industry Implications
1. Online Men's Apparel - The online men's apparel industry can leverage the trend of customized sizing to offer a more accurate and satisfactory shopping experience for customers.
2. Fashion Technology - The fashion technology industry has opportunities to develop more advanced body scanning technologies, enabling retailers to gather accurate measurements for customized clothing.
3. E-commerce - E-commerce platforms can integrate data-driven approaches like STANTT's to offer personalized shopping experiences and improve customer satisfaction.