The crime fighting Kia Justice League cars are a collaborated effort between Kia Motors America and DC Entertainment. Five notable Kia automobiles were transformed by Jim Lee and West Coats Customs to create wicked superhero rides to be displayed at the 2012 SEMA Show at the Las Vegas convention center.
The roomy Soul became the glowing Green Lantern, sporting polished black paint and green designs on the hood and rims of the car. The Kia Forte Koup became the Flash, decked out in fiery red paid and a Subwoofer sound system in the trunk for the ultimate street parties. The Kia Justice League Cars will be auctioned off at the end of the event. The money will go towards the We Can Be Heroes charity campaign that works to put an end to hunger in Africa.
Extravagant Superhero Automobiles
Kia Justice League Cars are Made After Comic Book Characters
Trend Themes
1. Superhero-themed Vehicles - There is an opportunity for automotive companies to create customized superhero-themed cars for promotional use or for purchase by fans.
2. Charity-driven Promotions - Companies can take advantage of promotions that are tied to charitable causes, giving consumers a feel-good reason to purchase their products.
3. Collaborations Between Entertainment and Automotive Industries - There is an opportunity for automakers to partner with entertainment companies to create unique and exciting vehicles that are sure to make a splash at industry events.
Industry Implications
1. Automotive - The automotive industry can explore opportunities for partnerships with entertainment companies and customized car design to promote their brand and attract consumers.
2. Entertainment - The entertainment industry can continue to leverage its intellectual property to collaborate with other industries and increase awareness of its brands and franchises.
3. Charity - Charities can look for ways to partner with companies in different industries to drive donations and awareness for their causes.