Tecton developed the very first ketone hydration beverage and it taps into the power of ketone esters that have the potential to lower inflammation and reduce oxidative stress. As such, the canned drinks may be used to help athletes of all ages recover from concussions. As the brand describes, "ketones are a natural alternative energy source that can reduce the brain’s reliance on impaired glucose metabolism. In fact, the 'energy crisis' which results from impaired glucose metabolism after a concussion is thought to be associated with some of the harmful effects of a concussion."
Tecton's innovative beverages are available in Glacier and Magma flavors, and they speak to athletes of all levels who participate in contact sports like boxing, hockey and football.
Ketone Hydration Beverages
Tecton Has the Potential to Help Athletes Recover from Concussions
Trend Themes
1. Ketone Hydration Beverages - Tecton's first-of-its-kind ketone hydration beverage illustrates the opportunity for further development of functional hydration solutions that integrate emerging scientific research.
2. Natural Alternative Energy Sources - The use of natural alternative energy sources, such as ketones, presents an opportunity for disruptive innovation in the sports supplement industry.
3. Reducing Inflammation and Oxidative Stress - The potential benefits of using ketone esters to reduce inflammation and oxidative stress have implications across a range of industries beyond sports nutrition, including medicine and wellness.
Industry Implications
1. Sports Nutrition - Tecton's ketone hydration beverage is a disruptive innovation in the sports nutrition industry, presenting a new functional beverage option for athletes to aid in recovery from concussions.
2. Functional Beverages - Tecton's use of ketone esters in their hydration beverages illustrates the opportunity for further development of functional beverages that harness emerging scientific research on natural alternative energy sources for various health benefits.
3. Medical and Wellness - The potential benefits of ketones to reduce inflammation and oxidative stress could find use in a range of industries beyond sports nutrition, including medicine and wellness, leading to new opportunities for disruptive innovation in these fields.