There's a unique new ketchup label that can be found on limited-edition bottles of Heinz and they invite ketchup lovers to plant and cultivate their own Heinz tomatoes at home. To emphasize the fact that the brand's condiment is made from tomatoes that are planted and cultivated by the company, the brand created a playful label that invites consumers to experience the origins of the fruit.
Luana Sa, Heinz BR brand building manager, remarks that "We noticed that many people still do not believe Heinz Ketchup is essentially made of tomato. With this action, we wish to show that our ketchup has this distinct flavor because we put tomato in the first place, from our seeds, Heinz Seeds, which we plant and cultivate at home."
Plantable Ketchup Labels
Heinz Created a Limited-Edition Bottle for Cultivating Tomatoes at Home
Trend Themes
1. Homegrown Labels - Companies will create limited-edition products with labels that inspire customers to grow the items at home.
2. Origins Experience - More brands will offer experiences that showcase the origin and production of their products to educate and engage consumers.
3. Seed-to-brand Storytelling - Companies will emphasize the journey from seed to final product in their brand storytelling to build stronger connections with environmentally-conscious consumers.
Industry Implications
1. Food Packaging - Innovative companies will create plantable labels and packaging to educate consumers about the origins of food products and encourage sustainability.
2. Gardening - As more customers seek to grow their own produce, businesses will offer gardening supplies and resources to support home-grown initiatives.
3. Marketing & Advertising - Through creative campaigns and unique product offerings, marketing and advertising professionals will work to connect with consumers in new and engaging ways that highlight a brand's commitment to sustainability and eco-friendliness.