Kerry Washington and Neutrogena have partnered to offer consumers two unique cosmetic palettes that hope to elicit a sense of elegance and power from the wearer.
Perfect for women on-the-go, this unique and minimalist palette offers something for any complexion, and promises a long-lasting and flattering finish. Makeup can play a pivotal role in one's self-confidence, and this brand's eye shadow palette aims to be reflective of that through using names like Focused, Bold, Powerful or Captivating to describe each color.
When asked about the palettes, Washington remarked that "Obviously, everyone is going to look different using these colors, and not every color is going to work for every single person. I tried to create a world where you could really play."
Empowering Celebrity-Branded Palettes
Kerry Washington and Neutrogena Collaborated on Two Palettes
Trend Themes
1. Celebrity-branded Palettes - Collaborations between celebrities and beauty brands to create unique cosmetic palettes that cater to different skin tones and empower the wearer.
2. On-the-go Makeup - Development of minimalist and versatile makeup palettes that are convenient for women with busy lifestyles.
3. Personalized Self-expression - Emphasis on using creative and empowering names for makeup colors to reflect individuality and boost self-confidence.
Industry Implications
1. Beauty & Cosmetics - Opportunities for beauty brands to collaborate with celebrities to create exclusive makeup palettes that cater to diverse consumer needs and make a statement.
2. Fashion - Integration of celebrity-branded cosmetic palettes with fashion brands to offer cohesive and curated makeup looks that match clothing collections.
3. Personal Care - Introduction of on-the-go makeup palettes as a convenient and time-saving solution for busy individuals who want to maintain their personal style.