PANGAIA taps the talents of Los Angeles artist Kenny Scharf to work on a special collection together. It highlights the brand's values of eco-friendly perspectives and brings awareness to environmental issues. The design is inspired by the artist's background as a painter and his notable works of Paradis perdu and Swamp Style.
It blends this aesthetics with the progressive fashion technology by PANGAIA by "creating essential products from the innovative tech and bio-engineered materials." The capsule is highlighted by three key styles that work towards the eco-friendly theme. The colorways include jade green, sakura pink, orchid purple, and celestial blue. It is accented with nature graphics and text that is meant to evoke thoughts on the matter.
Eco Awareness-Themed Fashion
Kenny Scharf Joins PANGAIA On a Special Colorful Collection
Trend Themes
1. Eco-friendly Fashion - Opportunity to create sustainable fashion using innovative technology and bio-engineered materials for a more eco-friendly industry
2. Art-inspired Fashion - Integration of art and fashion through collaborations with artists, which allows for new creative avenues and unique designs for consumers
3. Nature-inspired Graphics - Increasing use of nature-inspired graphics in fashion to promote environmental awareness and sustainability
Industry Implications
1. Fashion - The fashion industry can work towards more eco-friendly practices to reduce its impact on the environment while still producing stylish and innovative clothing
2. Art - Artists can collaborate with fashion brands to create art-inspired fashion collections that appeal to a wider audience and bring more attention to their work
3. Graphic Design - By incorporating nature-inspired graphics into fashion designs, graphic designers can bring attention to environmental issues and promote sustainable practices