Kemps, a Minnesota-based dairy processor, has unveiled its line of flavored milk in cow-shaped bottles that is so adorable, you may want to hang on to them after the milk is done.
The dairy brand is no stranger to cow-based marketing techniques, from its dancing cow commercials to its Facebook page (titled KempsCows). This latest marketing venture only further solidifies the brand identity. A cohesive brand identity is definitely an asset to any company, as it tends to resonate with consumers.
In terms of the packaging itself, the cow shape will definitely attract attention on the shelves. The being said, the design remains simple enough that it doesn't overwhelm the eye. Overall, the bottles are both minimalist and adorable, a winning combination.
Literal Dairy Branding
The Kemps Dairy Packaging Features an Adorable Cow Shape in the Bottle
Trend Themes
1. Adorable Packaging - Creating packaging designs that are cute and attractive can capture consumers' attention and create brand loyalty.
2. Brand Identity - Developing a strong and cohesive brand identity can help companies resonate with consumers and differentiate themselves from competitors.
3. Minimalist Design - Adopting minimalist design principles can create packaging that is visually appealing and not overwhelming to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of adorable packaging to attract consumers and enhance brand loyalty.
2. Marketing and Advertising - The marketing and advertising industry can help businesses develop and communicate strong brand identities to resonate with consumers.
3. Product Packaging - The product packaging industry can embrace minimalist design trends to create visually appealing and effective packaging solutions.