Luxe label Études debuted its Fall/Winter 2019 collection during Paris Fashion Week and the clothing features Keith Haring patterns and illustrations. Without a doubt, this engages the audience who is able to effortlessly recognize the contemporary New York City-based artist's signature style.
Haring has made quite the name for himself and in tandem with his belief in the "democratizing power of art," Études attempts to take a "democratic approach" in the creative direction of its fashion. The Keith Haring patterns and motifs range in intensity -- from head-to-toe suits to subtle hardware.
In the spirit of contemporary fashion practices, Études also spotlights some collaborations during its Fall/Winter 2019 presentation. This included partnerships with Parisian footwear label Adieu, adidas and more.
Artistically Accented Luxe Clothing
Études' Fall/Winter 2019 Features Keith Haring Patterns
Trend Themes
1. Artistically Accented Clothing - There is an opportunity for luxury and fashion brands to incorporate unique, recognizable, and artistic designs into their products that reflect contemporary art and culture.
2. Collaborative Partnerships in Fashion - There is an opportunity for fashion brands to form strategic partnerships with other businesses in complementary industries, such as footwear, to expand their products and customer bases.
3. Democratic Approach to Fashion Design - There is an opportunity for fashion brands to take a more inclusive and accessible approach to their design process, incorporating diverse styles and perspectives that appeal to a wider range of consumers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can incorporate unique and artistic designs into their products, positioning themselves as innovative and trendsetting.
2. Footwear - Footwear companies can collaborate with fashion brands to create complementary products that provide a fresh and unique look for consumers.
3. Sportswear - Sportswear companies can collaborate with fashion brands to create functional yet fashionable products that cater to a growing demand for athleisure wear.