Every bag of Kazoo Snacks is made with 40% upcycled corn germ, which helps to put by-products from the corn starch industry to good use. As such, the brand's use of upcycled ingredients is said to save at least 20 gallons of water per bag. This detail is called out on the brand's packaging with a badge, and it helps to highlight the fact that it takes an immense amount of corn to meet the demand for tortilla chips. By the brand's calculations, "It currently takes 180 billion gallons of water to grow enough corn to meet this demand—with not a single drop of water spared."
Unlike traditional tortilla chip companies that rely on virgin corn growth, Kazoo Snacks sets itself apart as the first water-saving tortilla brand by reclaiming and repurposing corn germ that would otherwise be used as animal feed.
Water-Saving Tortilla Chips
Kazoo Snacks Saves at Least 20 Gallons of Water Per Bag
Trend Themes
1. Upcycling Ingredients - Brands utilizing upcycled ingredients can create environmentally conscious products while also reducing waste and costs.
2. Water-saving Products - Creating products that save water can appeal to environmentally conscious consumers and provide a unique selling point for brands.
3. Badges and Packaging Callouts - Including information on sustainable practices and environmental impact on product packaging can help educate and appeal to conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from utilizing upcycled ingredients and creating water-saving products to appeal to conscious consumers.
2. Sustainable Agriculture - Sustainable agriculture can provide opportunities to repurpose by-products and reduce water consumption for use in food production.
3. Packaging and Labeling - The packaging and labeling industry can help brands inform consumers about sustainable practices and reduce waste by using eco-friendly materials.