Last month in New York, Microsoft unveiled their new Windows Phone 7 mobile device and to celebrate there will be a Katy Perry Windows Phone 7 concert.
The concert also features the popular band Maroon 5 who will perform in San Francisco and both concerts are free to the public. This awesome live marketing campaign will hopefully woo the young and fun music- fans as Microsoft tries to compete in the smartphone market. Nevertheless, how could you not love the free Katy Perry Windows Phone 7 concert?
Pop Star Smartphone Concerts
Katy Perry Windows Phone 7 Launch Puts on a Free Performance
Trend Themes
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Free Concert Marketing — The trend of hosting free concerts as a marketing campaign to attract a specific target audience.
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Celebrity Endorsements — The trend of partnering with popular celebrities to promote a product or brand.
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Competition in Smartphone Market — The trend of intense competition among smartphone companies to gain market share.
Industry Implications
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Mobile Devices — Disruptive innovation opportunities include leveraging celebrity endorsements and unique marketing strategies to stand out in the competitive smartphone market.
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Music and Entertainment — Disruptive innovation opportunities include utilizing free concerts as promotional events for products or brands.
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Marketing and Advertising — Disruptive innovation opportunities include exploring creative ways to collaborate with celebrities and leverage their influence for product promotion.