The Karlie Kloss iCB Spring 2011 ads touch the sky in a bright and playful campaign showcasing this season's energetic clothing line.
Against a backdrop of skyscrapers in the city of New York, Kloss is seen floating in the air with the city line just at her fingertips. Casual separates with a pop of color are featured in this collection of striped tees, vibrant leggings and trench coats. Single words describe the fresh and feminine line in each print ad, stating "daring," "sexy" and "brave." It's truly a look for downtown city-chic women. The bold style really brings spring fashion to new heights.
The Karlie Kloss iCB Spring 2011 campaign was photographed by Ryan McGinley with art direction by Doug Lloyd.
Skyscraper-Scaling Campaigns
The Karlie Kloss iCB Spring 2011 Ads Bring Fashion to New Heights
Trend Themes
1. Skyscraper-inspired Fashion - Opportunity for designers to create clothing and accessories that incorporate architectural elements and shapes inspired by skyscrapers.
2. Floating and Levitation Concepts - Innovative technologies or artistic techniques that allow models or products to appear as if they are floating or levitating in advertisements or campaigns.
3. Bold Visual Storytelling - Using bold and playful imagery to communicate brand messages and evoke emotions, providing opportunities for creative advertising and marketing approaches.
Industry Implications
1. Fashion and Apparel - Fashion designers and brands can incorporate skyscraper-inspired elements into their collections, offering unique and visually striking garments.
2. Photography and Art Direction - Photographers and art directors can explore innovative techniques, like levitation, to create visually captivating campaigns or advertisements.
3. Advertising and Marketing - Brands can utilize bold visual storytelling to create memorable and engaging advertisements, capturing the attention of their target audience.